My brand is very reflective of the work that I create—traditional with an elegant and modern twist. I set out to create a brand that reflects my personal design aesthetic while also incorporating elements that relate to and inspire me. The front of my business card is sunny and bright, while the back is clean and simple. This contrast is related to my personality, as I am a joyful person who appreciates simplicity and minimalism. I believe in creating genuine work that combines traditional and modern elements in a thoughtful way and I am able to express this through the color and type styling in my personal brand. The light and airy feeling found throughout my personal brand captures the observant, cheerful, and thoughtful person that I am known as.
SlideBelts Women's Instagram
SlideBelts Men's Instagram
Zia's Espresso + Gelato
The Zia’s brand pays homage to traditional Italian elements and heritage all while providing a fresh and modernized feel that appeals to all ages. The goal for Zia’s was to create an environment and brand that encompasses their goal to be authentic, delicious, modern, and fresh. The Zia’s mark is indicative of the fresh and authentic products that they offer. Its logo is based off of a traditional Italian cookie called a pizzelle, which was chosen for its intricate beauty and roots in Italian culture. This logo maintains the company’s authentic Italian feel through the subtle texture but also updates the brand through the use of a bright chartreuse color. In addition, the utilization of a double-sided logo creates the modern and playful vibe that the brand needs in order to compete in a competitive urban marketplace.
The senior show poster is a project that the senior design students create annually in order to prompt excitement and anticipation for the senior shows, as well as the art and design program at PLNU. The goal of this project is to create informative posters and ephemera that stand out and make an impact among the barrage of posters and advertisements that people encounter on a daily basis.
For my rendition of the poster, I chose to mix vintage and modern elements to create a feeling of both nostalgia and excitement. The personality of the poster is fun and playful, as it is focused on the celebratory spirit that accompanies senior year and the completion of school. The phrase “ready or not, here we come” comes from hide and seek, a game that we all played as children. Though the phrase had a different context then, I found it fitting to symbolize our embarkment into the world of art and design. I incorporated a vintage photograph of a young boy hiding his face into a tree as if he were counting off the days until our portfolio review. The photo features a halftone filter that lessens the focus on the photo and helps the other elements on the poster stand out. In addition, the use of bright and celebratory colors coupled with inventive clusters of typography keeps the poster looking contemporary.
Nurture the Earth
These seed packets were designed in partnership with the sustainability office at Point Loma Nazarene University. PLNU Sustainability organizes Creation Care Week, a week focused on events that promote sustainability and stewardship. The objective was to advertise a “Plants of PLNU Tour” in an eye-catching and imaginative way in the hopes of encouraging more students to participate. Because the event was a tour that featured many of the beautiful flowers and plants throughout campus, I felt that a great way to advertise would be on seed packets. That way, the students that received the seed packets would be able to be participants in their environment throught the act of planting their seeds.
Aesthetically, the seed packets are elegant and refined. Rather than labeling the packets with the name of the flower seeds found inside, I decided to use the phrase “we are called to nurture the earth” to draw attention to the fact that we must be good stewards of the resources in our possession. The flap on the back of the packets adds a level of contrast to the busy flower pattern and provides an element to balance the informative text on the back.
Not Your Mother's Cookbook
Not Your Mother’s Cookbook is a cookbook consisting of several of my father’s recipes. I sought to create a recipe book with an elegant feel, to make the act of checking the cookbook for an ingredient an enjoyable and easy experience. Through the use of large, light-filled photos, decorative lines, and muted colors, I was able to create this elegant feeling. I used capital letters, large and small sized type, and color in order to introduce a system of hierarchy that is easy to understand.
West Coast Best Coast
This project came from a school project in which we had free reign with a linoleum block print. I was inspired by the beach culture that surrounded me in San Diego and chose to create a print that spoke to the unique vibe of Southern California. The print features an outline of California that is filled with type that reads “west coast best coast.” The California outline is surrounded by poppies, the state flower. Rather than making the flowers look three dimensional, I chose to keep the elements flat in order to reflect the casual and laid-back atmosphere that accompanies life on the beach. The phrase “west coast best coast” emulates the pride that comes with living on the beach in California, as it is a highly desired region and those who live on the coast are loyal to it. The phrase bends and curves in order to fill the entire California state outline, creating what feels like a texture.
Sudsy Soap Shop
SUDSY Soap Shop is a conceptual soap company based in San Diego, California. SUDSY’s brand focuses on the fact that it is local and handmade, with a target audience of millennials that stay involved in their community by buying local products.
The packaging features brightly colored wrappers and bands that encircle the bars of soap with simple typography. The wrappers are attention-grabbing and draw people to the product. The illustrations featured on the wrappers of each bar of soap convey the type of soap inside and are slightly abstracted versions of the featured ingredients. These illustrations are hand-drawn and vary in size and appearance, further playing into the handmade aspect of the brand. This font was chosen over others because it is playful, round, and reminiscent of bubbles.
Nest Magazine is a conceptual interior design magazine that focuses on home tours which incorporate unique and creative design solutions. The name comes from the idea of a “nest” being a home—specifically, a type of home base or landing point. Nest utilizes white space, beautiful photographs, and a strict grid in order to reflect the carefully curated spaces featured within the magazine. While designing the spreads, I aimed to find simple but interesting layouts that don’t distract, but rather enhance the user experience. The goal is to create a magazine that stands out in the marketplace and fulfills the design aficionado’s desire for a simple and clean publication. This is achieved with a classic serif font that evokes a feeling of timelessness, and a predominantly black and white color palette. This subdued color palette does not compete with the photographs and the addition of subtle pops of olive green adds a bit of visual interest that draws the eye to important areas of text.
The concept for these “Classic Cards” stems from a love for classic cars and affinity for puns. My goal was to design something that combined the two and that also appealed to others in my age group.
Though they were rendered in the computer, the car illustrations are sketchy and warped, giving the appearance that they were drawn by hand. The phrases that frame the car illustrations are hand-lettered and further play into the handmade feel. The loose script of the cursive contrasts the harsher lines of the cars and balances the compositions. Overall, the cards give off a light-hearted and lively feel, which is echoed by the sentiments written on the cards—all of which are love and relationship-based.